Email Campaigns

Email campaigns are direct email marketing approaches in which standalone advertisements are sent to a targeted list of recipients. The messages, may be text, HTML, and look more like Web-based ads than typical email messages.

As compared to spam bombardment, direct email marketing makes use of attractive, professional, and compelling ads to smaller recipient groups which may be interested in receiving such messages. Direct email marketing is typically permission-based, opt-in email, instead of unsolicited commercial email.